Every December 22, Spaniards experience one of the most exciting moments of the Christmas season: winning a great financial prize in the most popular Christmas raffle of the year. And every year, family, couples and friends participate jointly or individually in this annual event in the hope of winning one of its great prizes.
Thinking about winning is something that makes anyone happy, but the truth is that, during this day, a large percentage of the population realizes that, in this aspect, luck has not been on their side. In fact, after verifying that we have not been awarded, the vast majority verbalize the famous phrase “at least, I am healthy”, but without being really aware of the value and power that these words have, because being healthy is, without a doubt, the true prize and the most important to continue enjoying life accompanied by our loved ones.
To invite us to value true luck and how lucky we are in other things, the Puleva brand, which has been committed to the well-being of people at all stages of their lives for years, has launched a very special Christmas campaign with which It aims to highlight what is truly important, which is health.
Take care of ourselves every day to ‘at least be healthy’
The advertising that Puleva has launched invites reflection, through different everyday scenes of a typical December 22, such as having a coffee at our trusted bar or meeting with our family, it highlights the importance of being able to say that ‘at least I’m healthy’. A statement that goes beyond each person, since it encompasses family, friends, work environment… and, when it can be said, it is because one can truly feel lucky.
“The announcement is a call to reflection, because on many occasions we forget what really matters. At Puleva we work to offer foods that provide extra health to consumers. Because being healthy not only depends on luck, but also on the way in which each person takes care of themselves every day,” explains Miguel García Cuesta, marketing director of Puleva, before the launch of this very special advertisement.
In short, this Puleva campaign is a way of reminding us that the truly important thing is not to have been awarded in the most important draw of the year, but to take care of our health to continue enjoying all the things that surround us and for which we really owe feel lucky.
